For many, an attempted discussion of the health and wellness benefits of hypnosis is destined to fail. The images in their mind of comedy show antics or comic book villains schooled in mind control are simply too great to overcome.
Even health practitioners and
professionals elect alternative words to describe their work.
Relaxation therapy and positive visualization are phrases I often
hear.
Last week I attended a conference in
San Diego hosted by a healthcare client of my social media marketing
consulting firm. One of the exhibitors was a wonderful company
called Medcalm.
Founded by a certified hypnotherapist,
Medcalm has created an audio and video library used by hundreds of
hospitals to help patients relax and focus, thereby improving patient
care.
Although much of the content developed by Medcalm is based on Ericksonian hypnotherapy, the company refrains from dropping the “h” word when it overviews its offerings. Rather, it goes with this safer, more vanilla approach: “Medcalm is an innovative company dedicated to bringing sound healing and relaxation programs to people wherever needed.”
When I concepted my show called the “Hypnotic Experience,” I elected to feature the “h” word in the title. I tackle the misconceptions about hypnosis head on during the pre-talk, the portion of the performance that features stand-up comedy. I use entertaining anecdotes and humor to educate and inform.
Yes...I've had event organizers pass on including the Hypnotic Experience in their line-up because of the inaccuracies about hypnosis. One even referred to hypnosis as “downright scary.”
However, I am committed to the notion that when properly educated, people embrace a tool that can help them manage stress; raise self-confidence; improve athletic, academic and/or career performance; and achieve I higher level of health and wellness.
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| Medcalm's content library is based on the hypnotic process. |
