How companies employ color to influence purchase decisions is a part of my presentation to high school psychology students about hypnosis as an altered state of consciousness. It’s all about the connection between the conscious and subconscious minds, and how it shapes our views and reactions.
The discipline is referred to as color psychology, and its applications in both traditional and online commerce are timely and interesting.
You can learn more in this article published by a digital media company called the Hustle.
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